Jennifer Larson Communications Design
Jenny Larson runs her own home-based graphic design business called Jennifer Larson Communications Design. She started her career, though, as an editor for a local Minnesota publishing firm that printed children’s books. Besides editing the content, her work also consisted of making decisions about where to put the text, the graphics and which graphics to choose for each book. It was here that she began to grasp a sense of the flow in the graphic design process.
Wanting to interact more directly with people, Jenny began working for non-profits. She did the ommunications and public relations for various organizations. When she had children, she began doing that work from home and eventually turned it into to her own consulting business. “I really enjoy working with small businesses and non-profits,” Jenny said, “because I feel like I can really make a difference.” Jenny understands the structures of both small businesses and non-profits and knows that every little bit helps.
For almost a year, Jenny has been working with the Seward Civic and Commerce Association on various projects, including the new logo, the brochure and the recently unveiled SCCA website. This new website, Jenny told me, will provide essential resources to businesses in the community. Currently, the site is home to an extensive Seward business directory, including interactive maps. The newsletter and meeting announcement for each month are also posted here along with general information about the organization and the SCCA Board.
It is Jenny’s goal to continue to expand the networking functions of the website. “This could be a go-to place,” she said, “There are lots of opportunities here for businesses to publicize themselves and connect with one another.” She currently has the capacity to highlight updates and promotions on the website from individual businesses who are interested in sharing with the rest of the community. In the future, Jenny and SCCA also hope to expand the on-line directory to include contact information, improved maps and more general information about each business in the neighborhood.
Jenny is also one of SCCA’s newest Board members. Her background and experience have already offered new insight to the work of the SCCA Board of Directors. In her business and as a member of the board, Jenny is working to strengthen the connections between businesses and the community as a whole.
Make sure to see the new SCCA website for yourself, visit www.sewardbusiness.org.